Personalized wine subscriptions

powered by a community of wine insiders

Magia reinvents the wine club with a subscription powered by industry insiders, 50,000 wines from the country's best retailers, and advanced AI to find the best stuff. We are currently in closed beta and will be opening up more spots soon.

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In the wine business? Read more about our vision

Choose your team

We all want the latest, greatest wines but we don't have the time to research and track them all down. Luckily, some people do!

Select the community themes that sound good — the classics or the weirdo stuff that the wine nerds love — and Magia will use that as a guide to search for you.

Discover the best wines

Magia determines the best wines from across the country based on its analysis of the wines, the themes you select, professional ratings, pricing, taxes, shipping costs, promos and more.

Magia finds $10 wines that drink like $25 wines and $50 wines that drink like $100 wines. Whatever your budget, Magia finds the highest quality wines.

Delivered monthly

When the time, wines and pricing are right, Magia confirms its selection with you and secures the wines from the retailer to be shipped directly to you. But you have to move fast because many of these wines fly off the shelves.

Every shipment is unique, depending on your preferences and the wines available in the market.


Real, pro-rated wines from family wineries. Biased to sustainable sources.


Be adventuresome or conservative by the themes you select.

Guaranteed Best Value

Find a better set of wines than what we select and we'll wash your car.

Sound good? Join our beta program.

Thanks. We'll let you know when a spot opens up.
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